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As well as making it awkward for residents to figure out which rugby team to support, this also makes it difficult to promote as a tourist destination, with the district’s treasures often being filed under “South Canterbury”, “North Otago” or “Central Otago” – or worse, being mistaken for another district. “Recently there was an article printed in Australia which had [Ōmārama’s] Clay Cliffs and Hot Tubs as part of Mackenzie, which is not right,” Munro says.
Brook Sabin/Stuff
The famous hot tubs at Ōmārama. “When visitors come, they’ll look them up in ‘Mackenzie’ and won’t be able to find them there – because they’re not part of that district. It’s misleading information to the people that have got a genuine interest in finding out more.”
Hamish McNeilly/Stuff
The 5-year-old explores the bizarre rock formations of the Elephant Rocks in Waitaki Valley By the time he s awake, we are nearing our first stop: the Takiroa Māori rock art site, near Duntroon. The place is deserted, smells strongly of guano thanks to hundreds of pigeons nesting in the towering limestone cliffs, and is surrounded by fencing to preserve the earthquake-affected area while keeping out those who just want to add their own “art”.
JOHN BISSET/Stuff It is utterly charming. And free. A double thumbs up.
Mytchall Bransgrove/Stuff
Ōmārama’s clay cliffs are a sight to behold.
Instagram has changed the way people travel.
Rebecca Ryan finds out how Tourism Waitaki is using social media to its advantage and what the most “Instagrammable” spots in the district are.
Have you ever seen someone’s travel photo on Instagram and been inspired to go there?
Posts about travel on social media are dramatically affecting people’s decision-making about the experiences they choose to have – and a destination’s “Instagrammability” is now a major driver of its attractiveness.
Due to international travel restrictions, there has been a much bigger focus on New Zealanders exploring their own backyard and heading off the beaten track this summer, which has also resulted in a shift in the popular destinations for Instagrammers.
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