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Spotify and the future of African streaming

Spotify and the future of African streaming
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Spotify and the future of African streaming

Spotify and the future of African streaming
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Spotify and the future of African streaming

Spotify and the future of African streaming
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Spotify in Nigeria: arrival, purpose and direction; podcasts, pricing, strategy, competition and solutions [ARTICLE]

Apple Music, Boomplay, Audiomack, YouTube Music, YouTube Main, Deezer, Mdundo, UduX, Gbedu, MusicTime, Mino by NotJustOk and more in a streaming war that has only just begun. Why was Spotify away for so long? A few Nigerians have been using Spotify in Nigeria through a VPN.. It was the second streaming service in Nigeria after Deezer became the first notable entrance into Nigeria in 2012. A large part of Sub-Saharan Africa wasn’t ready for streaming. Nigeria is a poverty capital of the world where the average person lives below $1-a-day. Yet access to the internet was ridiculously costly for Nigerians. Even though internet penetration hit around 62% in Africa in 2020 according to

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