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I was at the reggae superstar’s side before and after he escaped assassination. The new film took me back to this time, of love triangles, London punks and cold war conflict
It was in the early 1900s that the Clarks brand officially began distribution in the Caribbean. Since then, Clarks shoes has had quite a rebranding – primarily in Jamaica. Thanks to the Desert Trek, which was inspired by footwear worn by North.
Clarks shoes might not be the epitome of cool here in the UK, but in Jamaica, they hold a special place in Jamiacans’ hearts. Referenced in hundreds of reggae and dancehall songs, the “champion shoes” are the preferred footwear of gangsters, school children, Rastas, government officials and everybody in between, and it’s been that way for as long as anybody can remember.
Now One Love Books is releasing the long-awaited second edition of Al Fingers‘ cult classic, Clarks in Jamaica, updated with new interviews, photographs and previously unseen archive material.
With a focus on the Jamaican singers and DJs who have worn and sung about Clarks over the decades, this classic style reference explores how footwear made by a Quaker firm in the quiet English village of Street in Somerset from 1825 became the “baddest” shoes in Jamaica and an essential part of the island’s culture.