United Wheels, Inc., the parent company of Huffy, Niner, Batch, VAAST, and Royce Union has appointed Bruno Maier as president and COO. Claude Jordan, CEO for four years, is retiring but will remain as a senior advisor during the transition.
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Covation Holdings Limited, the global manufacturer of popular children’s and adults’ wheeled goods is expanding its European reach with the launch of a new UK sales hub for its Huffy, Royce Union, and Buzz E-Bikes brands.
Led by EU general manager, Jon Tilley, the company will focus on driving brand awareness across European markets, while working with retailers on import programs and exclusive bike ranges.
The company’s global manufacturing base is well placed to support the supply of bikes to both the UK and broader European markets.
“I am thrilled to lead the expansion of our brands into these strategic markets and I look forward to the opportunity of creating new, long-lasting relationships with retailers and dealers here in the UK and EU,” said Jon Tilley, EU general manager.