Share this article
Heritage footwear label Red Wing has launched its first-ever global campaign, celebrating being “Out of Fashion” since it was founded in 1905. In order to tell the story, Red Wing has partnered with people who “do things differently, challenge the status quo and defy expectations” across the world.
The participants in the campaign which also features a film by curator and filmmaker Akinola Davies all wear Red Wing’s Classic Moc Toe boots, arguably its most well-known silhouette. The campaign’s lead faces are Mr and Mrs Chang from Taiwan’s Want Show Laundry, best known for sharing outfits assembled from items left behind at their laundry shop and now key sustainable fashion supporters.