Printing Process: Offset Printing To beer or not to beer, is definitely not the question In the current market scenario, most of the urban people are unaware of the local alcoholic drinks across the country, making their taste palette monotonous. The ingredients of these alcoholic drinks are organic and has a huge scope of attracting the audience, who are constantly looking forward to a healthy lifestyle. BRAND STORY O ale is an Indie Rice beer brand looking at commercializing the authentic Rice beer of Ziro, Arunachal Pradesh, India, popularly known as O , with a twist for the taste palate of it s fairly urban audience. The beer is brewed by the local women of Ziro, promoting employment to women from Ziro, further enhancing the authentic experience of the indigenous drink. The beer taking the root inspiration from the authentic rice beer of Arunachal, is added with the locally grown wild fruit Kiwi , for infusing an authentic wild flavour and adding a fresh and