entertainment industry s mecca with all things music, film, and technology colliding here at south by southwest. you re right, there is another land of oz that s opening this weekend. disney is betting big on oz: the great and powerful, the movie opening this weekend. you know what, i would not call this a remake. they don t like that. maybe more of a reinvention. there s no place like home. reporter: classic lines, classic footwear. the wizard of oz is beloved. according to the library of congress, more people have seen the 1939 musical than any other film. now 74 years after dorothy left oz, disney s revisiting the yellow brick road with oz: the great and powerful, billing it as a prequel. some of the things happen from the familiar story. reporter: what it lacks in show tunes it makes up in modern
welcome back to early start, everyone and zoraida, we are not in kansas anymore. oz, disney s prequel hits theaters today. a new twist. big new twist. the reviews have been luke warm. it has high expectations. cnn s th takes a closer look. there s no place like home. reporter: classic lines, classic footwear. the wizard of oz is beloved. now, 74 years after dorothy left oz, disney s revisiting the yellow brick road with oz the great and powerful billing it
austin, but the annual fe value g festival got an early start with drinks, snacks, and games. south by southwest features music, you ve have movies and next sunday. cnn s amichelle turner is i austin for all the fun and has a look at the prequel to the wizard of oz. reporter: classic lines, classic footwear. the wizard of oz is beloved. more people have seen the 1939 musical than any other film. now 74 year after dorothy left oz, disney s revisiting the yellow brick road with oz the great and powerful, billing it as a prequel. it sets up a lot of the things that happened. reporter: this new oz is not a muts cal. what it lacks in show tunes it makes up for in modern 3d and
classic story opens today. disney has a lot riding on this year s first blockbuster movie. good morning. reporter: good morning, soledad. there is a reason why i m here. not that i wouldn t want to come to austin but we are here for south by southwest where music, film and technology collide. over the next ten days you could call austin, texas, the land of oz, the great and powerful. all things powerful are here. disney is betting big on the film. they are putting a lot of money into it. there is a lot riding on it. but i would not call this a remake. disney calls it more a reinvention. s there s no place like home. reporter: classic lines, classic footwear.