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2 hours ago
Clarks Originals unveiled the full 10-minute mini-documentary today on YouTube, after initially announcing on its Instagram page on Sunday that the video, which features Koffee, Protoje, Sevana, Lila Iké, The NoMaddz, England footballer Raheem Sterling, and British artist M1llionz, would be released this Friday.
On Sunday, the company drew the ire of particularly the Gaza Nation, after they previewed snippets of the documentary, with well-known Clarks booty champions Vybz Kartel, Super Cat, Popcaan, and Jahvillani “missing in action”.
Today’s move seems to have been undertaken in a bid to appease Dancehall fans who accused them of disrespecting the men who are behind the popularity of the footwear and high sales among Jamaicans across the world. Kartel’s name and song were mentioned a few times by Koffee, Lila, Sterling, and Protoje who also made several historical references to the boots in the Dancehall space.