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Clarks Australia reveals how to grow brand heat and talkability
By Imogen Bailey | 13 July 2021
Ragtrader one of the key metrics it uses to measure success for its Wallabee style.
After the Wallabees were spotted on Justin Bieber, Drake, Kanye West, and David Beckham, Kouktzelas told
Ragtrader that Clarks considers these celebrity moments as a measurement of the brand s success. With celebrities in pop culture and sub cultures wearing Wallabees, it grows brand heat and talkability. And that’s the key measure for us when we talk about what success looks like for this brand. We’ve seen such great success, excitement and energy around the collaborations we do with Clarks Originals such as, WuTang, Aime Leon Dore and more.
By Imogen Bailey | 11 February 2021
Clarks Australia has welcomed the launch of the new Aimé Leon Dore collaboration collection, which reimagines the Originals shoe design, the Wallabee.
Paying homage to the hip-hop history of the Wallabee shoe, rapper Nas is fronting the campaign, demonstrating that the Wallabee is still a staple in hip-hop culture.
Each of the shoes is handmade in Portugal from responsibly sourced Italian wool and finished with European leather bindings.
Clarks Australia marketing manager Jamie Kouktzelas said that the shoe has been integral to the Clarks heritage. The iconic Wallabee design has been a big part of the Clarks family for over 60 years.