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clearly as we just saw in that story, paying attention to your financials is important on so many levels. let s talk a bit more about this with our guests. doug is the president of clarity consulting and author of the book taking smart risks, how sharp leaders win when stakes are high alexa is the founder and ceo of learn vest.com leading personal finance and lifestyle website for women and monica is a managing partner at seventh capital and author of the book the entrepreneurial instinct how everyone has the innate ability to start a great small business. great to see all of you. great to be here. i am shocked at how many people i ve said this before, you get to their business and it s pretty successful and they have no idea what s going on in terms of money. yeah. what s the first step these people should take? what i loved about this story, they took the time to look at the data. they had a great customer that came in and gave them some insights which is great, but t

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