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NEW YORK, Jan. 7, 2021 /PRNewswire/ Virginie Courtin-Clarins, the granddaughter of Clarins founder Jacques Courtin-Clarins, is to take a more central role within the French luxury beauty company, as Deputy CEO and Head of CSR. In this new capacity, Virginie will expand and accelerate the brand s ethical and sustainable commitments and practices, which includes a strategic plan to see Clarins become a Certified B Corporation within the next three years. These initiatives will continue the legacy set out by her grandfather when he founded the Clarins brand in 1954, with respect for people and nature at the very cornerstone of the company s ethos. Today, Clarins extends this purpose to its entire CSR strategy: