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Tara Deschamps
A character being called Mr. Covidhead is shown in this screengrab taken from a Government of Alberta video as part of their campaign to remind Albertans how stealthy and fast COVID can spread through any social gathering. THE CANADIAN PRESS/HO, Government of Alberta, covidloves.ca MANDATORY CREDIT February 03, 2021 - 11:53 AM
TORONTO - When former communications agency director Erin Bury considers ads she s seen from governments during the COVID-19 pandemic, a villainous character with an active social life is the first thing that pops into her mind.
Mr. Covidhead, whose virus-shaped head and malevolent grin made him a popular topic last year, was the centrepiece in ads from the Alberta government where he slow dances at house parties, digs into turkey at a family dinner and even prepares for a night out on the town.
Winnipeg Free Press By: Tara Deschamps, The Canadian Press Posted:
Last Modified: 2:25 PM CST Wednesday, Feb. 3, 2021
TORONTO - When former communications agency director Erin Bury considers ads she s seen from governments during the COVID-19 pandemic, a villainous character with an active social life is the first thing that pops into her mind.
A character being called Mr. Covidhead is shown in this screengrab taken from a Government of Alberta video as part of their campaign to remind Albertans how stealthy and fast COVID can spread through any social gathering. THE CANADIAN PRESS/HO, Government of Alberta, covidloves.ca MANDATORY CREDIT
COVID ads have had varying effects, with some super cringeworthy : marketers
by Tara Deschamps, The Canadian Press
Posted Feb 3, 2021 2:53 pm EDT
Last Updated Feb 3, 2021 at 2:58 pm EDT
A character being called Mr. Covidhead is shown in this screengrab taken from a Government of Alberta video as part of their campaign to remind Albertans how stealthy and fast COVID can spread through any social gathering. THE CANADIAN PRESS/HO, Government of Alberta, covidloves.ca MANDATORY CREDIT
TORONTO When former communications agency director Erin Bury considers ads she’s seen from governments during the COVID-19 pandemic, a villainous character with an active social life is the first thing that pops into her mind.
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