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J Jill rebounds from pandemic doldrums with 42% sales growth

Dive Brief: As it lapped last year s pandemic closures, J. Jill s first-quarter sales grew about 42% year over year to $129.1 million. The apparel seller also posted a positive operating profit of $8.7 million, compared to an operating loss of nearly $90 million in 2020. In a press release, CEO Claire Spofford called out a strong Mother s Day weekend and said that increased full-price sales, strong customer conversion and improved inventory management helped drive an increase in margins, which were up to 68% in Q1 from 55.1% a year ago. Dive Insight: The pandemic hit right at the heart of J. Jill s business as consumers, wary of socializing, paused on stocking up their wardrobes. Vaccines, stimulus and a need to refresh those wardrobes after a year of sweatpants for many has improved the lot of apparel sellers generally and J. Jill individually.

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Stores closing 2021: Will Macy s, Victoria s Secret, JCPenney close?

There s one bright spot retailers are in a position to benefit from: E-commerce sales growth has been enormous and is expected to continue. Moody s projected growth of 14% to 15% for e-commerce sales in 2021, even as people are expected to return to stores as the pandemic ebbs. Here s a list of major retailers for whom 2021 could be a make-or-break year based on USA TODAY research, public data and analyst reports: J.C. Penney The company was at risk of total liquidation for months as it negotiated with its creditors. After reaching a deal to sell to a consortium of property owners, including mall company Simon Property Group, J.C. Penney emerged from bankruptcy in December having closed more than 150 stores.

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J Jill sales down nearly 30% as it climbs out of 2020 s deep hole

J Jill sales down nearly 30% as it climbs out of 2020 s deep hole
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