Now that Thanksgiving has passed, we can officially start dusting off our Christmas trees and ring in the Yuletide cheer with holiday decorations. This has been a year of coming together, so bringing back the old with the new makes sense. During the pandemic, we've gravitated toward the familiar for comfort things that remind us of childhood, simpler times, cozier years and local stores have taken notice. The trends this year are, well, evergreen.
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2020 was a challenging year like no other, and I am very proud of how well we have managed through such a rapidly changing environment. That is down to the extraordinary work and commitment of our colleagues, supporting each other as well as our customers and communities, and to all of whom, I am sincerely grateful. The crisis also reinforced the power of our relationship with The Coca-Cola Company and our other brand partners. Our collective belief in continuing to invest in our core brands has served us well, gaining share
[4] both in the home channel and online. We also took meaningful actions to protect our performance, ending the year with strong free cash flow