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Shein wants to sell skincare, toothpaste and toys, too

Shein wants to sell skincare, toothpaste and toys, too
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Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too, ET Retail

Known for cheap own-brand clothing and accessories, Shein is moving into other categories and has given brands and retailers access to its platform in nine European countries so far, having done so in the United States, Brazil, and Mexico last year.

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Fast-fashion Giant Shein Wants to Sell Skincare, Toothpaste

Online fast-fashion retailer Shein is courting brands like toothpaste conglomerate Colgate-Palmolive and toymaker Hasbro as it tries to sell more household names on its platform, Reuters reported. Known for cheap own-brand clothing and accessories, Shein is moving into other categories and has given brands and retailers access to its platform in nine European countries so far, having done so in the United States, Brazil, and Mexico last year.

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Shein Wants to Sell Skincare, Toothpaste and Toys, Too

Shein Wants to Sell Skincare, Toothpaste and Toys, Too
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Shein plans to expand brand portfolio; targets onboarding Colgate-Palmolive, Hasbro

Shein plans to expand brand portfolio; targets onboarding Colgate-Palmolive, Hasbro
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