Experience the great outdoors: an argument for more interactive OOH thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
By Sam Bradley-02 February 2021 08:30am
With agencies planning for the (eventual) return to offices, how will they avoid the pull of old working habits?
In this series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask how marketers planning for the post-pandemic economy will avoid the pull of the old normal.
A year into the pandemic, much of the marketing sector is still working-from-home amid varying stages of lockdown around the world. But with vaccines gradually rolling out, the return to office working will happen eventually. Agencies and brands are likely already planning what that return will look like, and which working practices adopted during the pandemic will be maintained.
Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
Posterscope and MediaCo have joined forces to bring 100% recycled paper to the market for the first time in the UK to lead the green revolution in the OOH space.
After months of research and development, the product offers advertisers green printing techniques to small format outdoor posters for the first time with no loss of quality.
Claire Kimber, Group Innovation Director at Posterscope, explains, “Rather surprisingly much of the industry will likely assume this process was already in place, but it wasn’t. This development represents an enormous step-change for the out of home industry, in response to demand from advertisers to help meet their social and environmental goals. Posterscope and MediaCo are proud to offer this game-changing innovation to their clients and are looking forwar