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This year’s Hair Awards have exposed us to some of the most incredible new hair products, brands and enterprises we’ve ever seen. These specific winners needed their own Hero category to highlight their brilliance, as well their vision and strive to make the world a better place.
Best Environmentally-Friendly Packaging
As more and more brands announce their take on sustainable responsibility, there is one company that has been quietly making headway with the planet at the heart of everything it does for years. Bleach’s formulas are vegan and cruelty-free, it sells large refillable bottles for each of its products and it’s big on reducing single-use plastic. Not only is its Rosé Shampoo Bar 100% plastic-free, it’s also the world’s first pink toning shampoo bar, and at £9, it makes sustainability accessible to the mass