Bear with us: in today’s column, Questor is recommending the shares of a consumer brand long past its heyday, with two decades of sluggish sales and falling profits to prove it.
Remember the heady dreams some investors had during the lockdowns? The ones about homebound habits persisting and companies such as Zoom and Peloton justifying their sky-high valuations?
Shoppers are increasingly told that natural foods are good for them and good for the planet, but are they good for the investors in the companies that sell them?