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Businessowner LaToya Jolly is Built to Last, Much Like Birmingham

By Chanda Temple birminghamal.gov Businessowner LaToya Jolly said her business and the city of Birmingham have something in common: They are both built to last. Jolly, 48, owner of Jolly Cakes &Treats, has decided to rename one of her bestsellers to “Magic City Velvet’’ during the month of July in honor of the city’s 150th birthday. (Birmingham, which was officially chartered as a city by state legislature on Dec. 19, 1871, is celebrating its 150th birthday throughout 2021.) Jolly said it’s ironic that the city’s 150th theme is “Built to Last’’ because she sees her company and herself as a survivor, just like the Magic City.

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