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Can Canadian Musicians Afford to Tour Anymore?

Everbloom is Toronto s new hip-hop and R&B festival

3409 and Osé. The concert will stream for free this Saturday, January 30, for free on the Toronto-based livestream platform Happin. Everbloom was originally going to be an in-person, socially-distanced event at the Bentway on Thanksgiving weekend, but changing COVID restrictions have pushed it virtual. But there’s still a focus on nature imagery and an ethos to promote and nurture Canadian talent. “The idea behind the festival is you may be an emerging artist, but you will forever be blooming,” says Del Mahabadi, who produced the festival. She’s the founder of Waveland, the Canadian music non-profit putting on the festival. The organization acts as an inclusive incubator for musical talent and they’ve been focusing on getting paid opportunities for artists during the pandemic, including a series of virtual performances for long-term care homes. Everbloom is funded by FACTOR and the City of Toronto Music Office.

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