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But despite optimism, the same barriers that have scared off investors and retail site selectors remain a thorn in Boulder planners’ and developers’ sides.
Past development-incentivization efforts at the site include the creation of an Opportunity Zone within a 2.5-square-mile tract stretching from 28th to 55th streets and Arapahoe Avenue to the Diagonal Highway.
The OZ program, which has been controversial in Boulder, is aimed at updating the nation’s tax code to unlock the reinvestment potential of capital gains and direct that capital to the communities that need it most. So far, no one has attempted to use the program at Diagonal Plaza.