Bygone are the times when hospitality meant just bed and breakfast. Today, the most human-centric industry covers all aspects of how we live, work, dine, socialise and entertain ourselves and others. Step into a retail outlet or a mall and get straight into collaborative social spaces for work, meetings and networking. Enter the lobby of a hotel and shop at pop-up stores and explore a hand-picked selection of retail flagship stores and local brands that bring footfall at all times of the day. Arrange a meeting space with break out areas – a solution classical meeting room floors no longer are suited for.
Following on from the much-lauded opening of The House Hotel Old Tbilisi in July this year, mixed-use ESG-focused lifestyle operator Kerten Hospitality is ramping up development, with more than 40 purpose-driven projects across 12 brand concepts in Europe, the Middle East, North Africa and the CIS region.
Kerten Hospitality - a mixed-use, ESG and lifestyle hospitality group operating hotels, branded residences, collaborative social and business Hubs complemented by food and beverage, under its brands The House Hotel and Residence, Cloud7 Hotel and Residence and Ouspace - is putting their actions where their mouths are by transforming the traditional Commercial function, into a broader role, that includes experiences across the board. From the first owner interaction, to the curation and scouting of their teams, the locally-inspired design and a project’s soft elements, to the way the Group communicates, markets, sells and connects - as human interactions take centre stage in hospitality.
BERLIN - With more than 35 projects in development across 11 lifestyle-driven concepts on three continents, mixed-use lifestyle operator Kerten Hospitality’s dynamic disruption of the industry is making waves. With ESG (Environmental, Social and Governance) and responsible community-based business practices at its core, supporting the next generation of young hospitality leaders is a key part of the brand’s philosophy.