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How Facebook Helps Big Pharma Find Customers Through Targeted Ads

07 May 2021, 12:05 pm Facebook ads had become a major destination for drug manufacturers who are looking to expand their customer base. The use of social media giant s targeted ads had attracted big pharmaceutical companies, as it could show ads to users based on interests and activities and its capability to show ads to those potential patients. How Do Facebook Ads Help Big Pharma in Finding Potential Customers? Big pharmaceutical companies have been spending billions on Facebook ads as the feature helps them target their ads to users who likely suffer from specific illnesses. According to the data gathered by Markup s Citizen Browser project, which Markup reported on May 6, people who marked interests in oxygen, bourbon, and Diabetes mellitus awareness had seen an increase in ads for prescription pharmaceuticals.

2:00PM Water Cooler 5/4/2021 | naked capitalism

Democrats en Deshabille “Swiss Billionaire Quietly Becomes Influential Force Among Democrats” [New York Times]. ‘He is not as well known as wealthy liberal patrons like George Soros or Tom Steyer. His political activism is channeled through a daisy chain of opaque organizations that mask the ultimate recipients of his money. But the Swiss billionaire Hansjörg Wyss has quietly become one of the most important donors to left-leaning advocacy groups and an increasingly influential force among Democrats. Newly obtained tax filings show that two of Mr. Wyss’s organizations, a foundation and a nonprofit fund, donated $208 million from 2016 through early last year to three other nonprofit funds that doled out money to a wide array of groups that backed progressive causes and helped Democrats in their efforts to win the White House and control of Congress last year. Mr. Wyss’s representatives say his organizations’ money is not being spent on political campaigning. But docume

How Facebook s ad system lets companies talk out of both sides of their mouths

How Facebook s ad system lets companies talk out of both sides of their mouths
thenextweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenextweb.com Daily Mail and Mail on Sunday newspapers.

Build for a crisis: Ideas for the future of local news

Build for a crisis: Ideas for the future of local news
niemanlab.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from niemanlab.org Daily Mail and Mail on Sunday newspapers.

Facebook users hardly saw Trump s posts labelled false : Report

Facebook users hardly saw Trump s posts labelled false : Report ​ By IANS | Published on ​ Wed, Feb 17 2021 18:06 IST | ​ 0 Views   San Francisco, Feb 17 : Facebook users hardly saw the application of the false label on posts in general and rarer became its use on those by former US President Donald Trump even when they contained lies, suggests new research from US-based non-profit The Markup. The research suggests that Facebook applied restraints in labelling content false and the social networking giant used the label only to posts like one linking Bill Gates to a world domination plot, or one that said Biden did not win legally.

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