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DS Smith unveils circularity tool Jo Francis Wednesday, May 5, 2021
DS Smith is claiming an industry first with a new tool that allows customers to rate the sustainability of their packaging choices.
New tool allows brands to explicitly understand what their packaging choices mean
The PLC’s Circular Design Metrics tool uses eight different indicators and allows clients to compare how different types of packaging design perform in terms of the circular economy.
The eight metrics are: recyclability, planet safe, material use, renewable source, recycled content, carbon footprint, designed for reuse, and supply chain optimised.
Last year the group teamed with the Ellen MacArthur Foundation as a strategic partner, and established its Circular Design Principles for packaging. It has now trained up its 700 packaging designers to apply the know-how to help customers design packaging with circularity in mind.
DS Smith
ATLANTA
– DS Smith is today announcing another milestone in its commitment to lead the way towards a more Circular Economy. The sustainable packaging giant unveiled its
Circular Design Metrics, an industry first that allows customers to rate circularity of their packaging.
The pioneering initiative provides a unique insight into how company packaging choices can reduce their impact on the environment. Through the collaborative design process, customers will be able compare the environmental performance of different solutions to create more circular packaging.
“It is a critical moment for companies to put a focus on managing their impact on the environment and ensure they recognize the effect their packaging choices have on the circular economy,” said Mark Ushpol, managing director of North American Packaging at DS Smith. “Our new Circular Design Metrics can help companies large and small drive sustainability through design, ultimately red