The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities. NEW YORK, Aug. 3, 2022 /PRNewswire/ mParticle, a leader in customer data infrastructure, announced today that it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle's partner ecosystem of 300+ API integrations to improve decisioning, segmentation, and personalization. The benefits of the combined offering include: Enhanced utilization of marketing and analytics tools. The power of AI means teams are able to get more value from their existing systems - making them smarter and improving customer engagement holistically. Improved conversion and ROI at scale.Teams can easily build and deploy user scores for next-best-action and next-best-offer across their digital properties and marketing channels to maximize conversions and ROI. Predictive