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Church’s Chicken Announces Promotion of Russ Sumrall to SVP, International Strategic Development
May 20, 2021 · ·
Texas Chicken and
Russ Sumrall to SVP, International Strategic Development. The promotion is part of
Church’s aggressive development plans to double their presence across APAC, EMEA, and the Americas, with strengthened operations and an exciting new image.
In his previous role as VP, International Development & Franchisee Profitability, Russ Sumrall negotiated deals to launch
Texas Chicken into seven countries in East Africa, Cambodia, and Qatar. In addition, he executed numerous new development agreements in Canada, growing
Church’s Texas Chicken restaurants across many provinces. Sumrall also supported existing franchisees, by signing new business agreements to add new restaurants with existing franchises in Mexico, Thailand, Singapore, and the Middle East. He has built a high-performing team, which allowed the company to open a record 72 new
Church’s Chicken locations. The decision is part of
Church’s larger digital transformation initiative and ongoing quest to be the global franchisor of choice.
At the heart of
Church’s selection of Qu was a strong desire to modernize its corporate technology stack while improving data access and sophistication, efficiencies and bottom-line costs for franchisees. With Qu’s digital-forward platform,
Church’s users gain access to a unified POS for on- and off-premise orders orchestrated via a
single menu management system – enabling more informed data-driven marketing and better guest engagement opportunities.
“Deploying the Qu POS system will help us remove technology barriers blocking our ease of operations and guest engagement,” said