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January 11, 2021, 8:27 am ·
Churchill Downs Incorporated has decided to BetAmerica sportsbook and iGaming platform to TwinSpires. The reason behind this rebranding is the company’s desire to move to a single brand strategy for its online wagering segment.
The transition of the brand from BetAmerica to TwinSpires will be launched in Michigan later this month pending regulatory approval.
The transition into the TwinSpires brand will affect other
retail and online sportsbooks operating as BetAmerica in many states, including Colorado, Indiana, Mississippi, New Jersey and Pennsylvania. This is due to happen in the first half of this year.
The TwinSpire brand is not a novelty for CDI’s business. The company has been using it since 2007. It is a well-known brand in the betting world. It is mostly recognized for the access it provides to premium horse racing content worldwide. It has also a long history of nearly 150 years of organizing handicappi