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Adapted from a novel, the 2006 American movie, The Devil Wears Prada , starring Meryl Streep and Anne Hathaway, offered a glimpse into the fashion scene in New York. Who could expect that the title turned out to be a foreshadowing of the recent bad luck that Prada has experienced with its ambassadors? Since late 2020, the luxury brand s ambassadors in South Korea and China were involved in scandals. Red Velvet s Irene and Exo s Chanyeol Prada appointed the leader of K-pop girl band Red Velvet, Irene Bae, and a member of K-pop boy band Exo, Park Chanyeol, as brand ambassadors in September 2020. In October 2020, Bae, was embroiled in a controversy exposing her alleged bad attitude. A lengthy Instagram post by photoshoot editor Kang Kook Hwa accusing a celebrity of being rude to her was being discussed on an online community platform.

New yorkUnited statesSouth koreaSouth koreanCai xukunMeryl streepIrene baeZheng shuangKang kook hwaZhang hengAnne hathawayDevil wearsRed velvetPark chan yeolVogue koreaSouth korean prada