What does it mean to be a vegetable grower in North America in 2021?
If you look at the most common responses from
American Vegetable Grower’s annual State of the Vegetable Industry Survey, a grower’s operation:
Is between 25 and 50 years old (39% of all growers)
Has less than 25 acres (47%)
Has a direct-to-consumer division (74%)
Grows tomatoes (63%)
Naturally, that’s not the whole story. To learn more, we talked with three growers who match all of these statistics.
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Meet Kimberley Plemmons, Sott Shacklett, and Bryce Frei. They may have a few things in common, but also demonstrate just how diverse our industry is.