Burlington s Superplastic Turns Playthings Into Social Media Influencers sevendaysvt.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sevendaysvt.com Daily Mail and Mail on Sunday newspapers.
Lil’ Helpers are the latest characters in the Superplastic Universe. Theyâve dropped exclusively with NTWRK.
Superplastic is a character-based product and animated entertainment company founded by artist Paul Budnitz (Kidrobot, Ello). Legendary toy artist Huck Gee is the art director. Famed for its always-sold-out designer toy line, the company unleashed synthetic influencers on social media that brands have been partnering with.
Brands and celebs including J.Balvin, Gorillaz, Rico Nasty, Complex, Gucci, Volkswagen, Oscar Meyer â and more. Gucci launched its Sneaker Garage, the highly anticipated section of its mobile app entirely dedicated to the Houseâs eclectic sneakers and their digital counterparts with them. Lil’ Helpers are designed by legendary fashion-horror influencer Guggimon. Both are vinyl art.  NTWRK WHEN: Saturday, Feb 13th, 5PM PST (30 MIN Slot)