TBWA\Chiat\Day Los Angeles won ‘Best Brand or Charity Collaboration’ at The Drum Awards for Social Purpose, with its work for QuickBooks and Compton Girls Club. The Business G.IRL Incubator was a 6-module course that guided to create a business plan, launching new entrepreneurs who want to ‘make shift happen’. Here, the team behind this winning entry explains how it was brought to life.
FAIRFIELD-SUISUN, CALIFORNIA
America Gonzalez, who has attended multiple workshops with the Compton Girls Club, is photographed at home in Sun Valley on Wednesday, April 14, 2021. (Christina House/Los Angeles Times/TNS)
The Compton Girls Club is the after-school program you wish you’d had as a teen
LOS ANGELES Kukim Vazquez, a 17-year-old high school senior from Compton, started baking when she was in fifth grade and has spent the last few years watching YouTube tutorials and making more cookies and cupcakes than her friends and family are able to consume.
After a cousin encouraged her to get on Instagram to promote her baking business, she came across a jewelry-making workshop hosted by the Compton Girls Club.
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Like a lot of high school students, Vazquez had been struggling during the pandemic: there was no more French club, no gymnastics, no tutoring kids after school. Signing up for the sessions seemed better than scrolling on her phone all day.
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First, she learning how to make earrings over Zoom, then she signed up for a business incubator. Over three weekends, she and 10 other teens learned the basics of starting a small business. During a final, Shark Tank-style session, participants pitched their businesses. Vazquez was excited but worried about presenting to a panel. “I get really nervous and I stutter a lot,” she recalled.