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March 19, 2021 Private equity firms covet data and analytics businesses that combine elements of providing data, analytics for that data, and software to incorporate the analysis for their clients, says Trent Hickman, managing director of VSS, a New York-based lower-middle-market private equity firm. “It’s not just having a ton of raw data,” he says. “It’s being able to use that data and easily pull out insights that are actionable. An ideal business would incorporate all three elements, and when you can do that you will become mission-critical for your customers.” Trent Hickman PE firms like the fact that the revenues for companies in the sector are frequently mission-critical and subscription-based, Hickman says.

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