WWE leaning in to social media ahead of possible sale
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WWE leaning in to social media ahead of possible sale | Borneo Bulletin Online
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WWE, an organization that is already king of the ring on social media, will attempt to expand its online presence this year with the $6.5 billion sports entertainment company talking about the possibility of putting itself up for sale. WWE surpassed 20 million followers on its flagship TikTok account during its most recent quarter, the first sports league to do so, and is launching three international TikTok accounts after the WWE Español TikTok handle reached nearly 2 million followers in its first year. But the company’s presence online is broad. The company says its YouTube channel topped 92 million subscribers in the fourth quarter.