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Tonal triples its physical stores with Nordstrom partnership – TechCrunch

Tonal, maker of the smart home fitness trainer, announced it is more than tripling the number of physical locations it sells devices in through a new partnership with Nordstrom. Starting this month, Tonal will have 50-square-foot stations in the women’s activewear departments of at least 40 Nordstrom locations across the U.S., bringing the total number […]

Tonal Enters Nordstrom With Consumer Experience Concepts

Tonal Enters Nordstrom With Consumer Experience Concepts
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At-Home Fitness Company Tonal to Open Shops Within 40 Nordstrom Stores

The department store chain announced Monday that it will be adding 40 mini Tonal shops to its stores, with the rollout beginning this month. The 50-square-foot shops will be located in Nordstrom s active department next to workout apparel and other fitness accessories. Customers will be able to demo the Tonal device and speak with a Tonal employee. For Tonal, the partnership will expand the fitness equipment maker s reach to new customers at a time when many Americans have been investing in high-tech devices to enhance their at-home workouts during the pandemic. The company has just 16 brick-and-mortar locations six of its own stores and 10 shop in shops with other business partners.

Four Seasons Hotel Silicon Valley Debuts Tonal Capsules for Guest Fitness

Four Seasons Hotel Silicon Valley Debuts Tonal Capsules for Guest Fitness Tonal Capsules. In collaboration with Bay Area-based Tonal - the smartest home gym - the three private fitness studios house the patented all-in-one digital weight system featuring virtual expert coaching, as well as energizing lighting and sound systems. “The exclusive Tonal Capsules are the epitome of the future of fitness, where our guests, locals and spa members can work out in the safety of their own space, while being able to stay fit using cutting-edge technology,” says Florian Riedel, General Manager of the downtown Palo Alto hotel. “This further enhances the guest experience for holistic self-care in the new year and it rounds out our extensive fitness offerings such as the Private Fitness Suite or Outdoor Fitness Cabana.”

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