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The ‘Martyrdom Effect’: Why Your Pain Boosts A Charity’s Gain
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Published 7 hours ago:
July 19, 2021 at 12:00 pm
This weekend, participants in the Kokoda Challenge will complete a gruelling 96-kilometre overnight trek to raise money for youth programs.
Why are people willing to go to such extremes of pain, effort and embarrassment to raise money for a charity? Wouldn’t it be easier simply to donate, and ask their friends to do likewise?
Humans are primarily driven to seek positive and pleasurable experiences, and to avoid negative ones such as pain and effort. But research shows that the prospect of enduring pain and suffering for a charity can raise up to three times as much money.
United-kingdom
Australia
Australians
British
Gary-mortimer
Olivola-shafir
Christopher-olivola
University-of-warwick
University-of-tasmania
Queensland-university-of-technology
Eldar-shafir-at-princeton-university
Kokoda-challenge
This weekend, participants in the Kokoda Challenge will complete a gruelling 96-kilometre overnight trek to raise money for youth programs.
Why are people willing to go to such extremes of pain, effort and embarrassment to raise money for a charity? Wouldn’t it be easier simply to donate, and ask their friends to do likewise?
Humans are primarily driven to seek positive and pleasurable experiences, and to avoid negative ones such as pain and effort. But research shows that the prospect of enduring pain and suffering for a charity can raise up to three times as much money.
How many times have you been approached in the street by a charity worker seeking donations for a worthy cause? If you decide you want to donate, the process is almost effortless: just tap ‘n’ go. But there are many different worthy causes vying for donations.
United-kingdom
Australia
Australians
British
Olivola-shafir
Christopher-olivola
University-of-warwick
Eldar-shafir-at-princeton-university
Kokoda-challenge
Eldar-shafir
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