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Exclusive: Prima CBD-Skincare Startup Raises $9 2 Million

Prima Closes $9 2 Million Seed Plus Financing to Accelerate Growth as Top Player in Plant Therapeutics and Cannabinoid Sciences

Insider Cannabis Newsletter: May 21

Executive Moves Martha Stewart would become an official strategic advisor. Erik Knutson as CEO of cannabis beverage company Keef Brands. Tharp was previously president and COO, and Knutson will remain on the board.  Deals, launches, and IPOs Aurora Cannabis filed for a $300 million stock sale on Thursday. The filing mentions a possibility of a US acquisition, MarketWatch reports.  Cannabis SPAC Mercer Park Brand Acquisition Corp. said on Monday that it has upsized a previously announced equity investment to include $50 million from TPCO Holdings Corp. In total, Mercer Park has raised $135 million for the transaction.  HEXO Corpannounced on Monday it would acquire 48North Cannabis Corp in a C$50 million stock deal. 

Jessica Alba to Take More of a Backseat Role at the Honest Co

SVEN HOPPE/dpa/AFP via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Jessica Alba will be replaced as chair of Honest s board after the company goes public. Alba has had a less hands-on role at the company recently, but she s outlasted her cofounders. Three cofounders left Honest after 2016 sale talks fizzled. Two aren t mentioned in the IPO filing. Jessica Alba may be the face of The Honest Company, but after the billion-dollar company goes public this week, she s expected to take more of a backseat role. For one, she ll no longer be the chair of Honest s board of directors, the company disclosed in its S-1 IPO documents. James White, the former CEO of Jamba, will assume that role.

Inside Jessica Alba s Long And Turbulent Road To Taking The Honest Company Public

Inside Jessica Alba’s Long And Turbulent Road To Taking The Honest Company Public Jamel Toppin for Forbes Share to Facebook Share to Linkedin The household products company will go public this week after a tumultuous few years overshadowed by lawsuits and increasing competition. When The Honest Company debuts on the Nasdaq this week, actress Jessica Alba will likely take center stage on the podium to ring the bell—capping off a seemingly remarkable success story. It all began in 2008 when a pregnant Alba couldn’t find reasonably priced natural and eco-friendly baby products and had the idea for a “clean and natural” products brand—selling dozens of products, including fashionable diapers for babies, detergents and wipes. The business is now poised to go public at a valuation of between $1.4 billion and $1.7 billion.

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