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One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands | Analysis

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

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One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands

One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands. From PR Week

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One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

United-kingdom
Dara-nasr
David-wilding
Comcast-nbcuniversal
Linda-yaccarino
Christopher-bailes
Jamie-marks
Twitter
Instagram
Reuters
Elon-musk
Twitter-united-kingdom

Roger Phillips, 'mushroom man', forager, plantsman and photographer who produced a series of acclaimed field guides – obituary

From his days at a vegetarian boarding school he went on to become a revered figure in the world of plants, trees and and fungi

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