Langham Hospitality Group officially opened Cordis, Xuzhou, on August 31, 2023, marking their first collaboration with China Merchants Shekou Industrial Zone Holdings.
Osmo, a start-up launched in January 2023 to create new perfume molecules and scents by combining machine learning, data science, psychophysics, olfactory neuroscience, electrical engineering, and chemistry, has hired renown independent perfumer Christophe Laudamiel.
Laudamiel will help guide the startup in bridging traditional fragrance industry expertise and innovative approaches to fragrance development. In addition to creating scents that replicate existing smells, he will aim to shape.
The use of scents in marketing, also known as olfactory marketing, has been prevalent in the hospitality and F&B industries. While optics remain crucial, research suggests that ambient scents have a more profound emotional impact on consumers. Companies like Starbucks and Apple have been successfully using scent branding, which has resulted in a higher degree of brand recall.
The wave of transparency that came for makeup and skincare is bound to come for fragrance, too. Writer Jane Daly explores why it’s time for the perfume industry to spill the beans.
A staple in the fragrance game for over 20 years, Ralph Lauren Polo Blue is a refreshed offering of nostalgia, reminiscent of the effortless vibe of summer.