By George Nott2021-05-27T08:32:00+01:00
Unilever has joined challenger brands and restaurant chains in signing a manifesto to “make healthier food better business”.
The manifesto, led by young person’s healthy food promotions app Smash, sets out the signatories’ aim to use pricing and promotions to increase take-up of “balanced options” and to lobby government to help drive down healthy food prices.
Discussions with policymakers will “explore VAT changes that could level the playing field for balanced food and subsidise opportunities for marketing healthier food” the manifesto states.
The signatories, which also include Italian restaurant chain Zizzi, sushi franchise Yo Sushi, recipe box brand Simply Cook, Ugly Drinks and meat alternative brand This, will also use pooled data to show healthier and more affordable options “can sell in high volumes”.