and a best-selling author. his book the new rules of marketing and pr is now in its fourth edition and christiane lemieux is the founder of well studio. last year she sold her company to wayfair, where she s now the executive creative director. great to see all of you guys. great to be here. one thing for anyone who didn t notice in the open of the show those shoes i was wearing the heels were guns. jimmy webb found my inner color. i hope you got to keep them. i would have fallen down. i could barely walk across the store. i did keep the t-shirt though, the sex pistols t-shirt. vanessa i want to start with you because you have spent so much time in this industry. jimmy is clearly unique, right? he has a passion that is unmatched. he really gets his customer. is that what you need to be looking for in a buyer? because i have to imagine that s hard to find. i mean, it s great to have someone who is really passionate about the industry, and what they do. but, i would argue it co