With the boutique hotel sector experiencing a 7.7% growth compared to 2021, the mother-daughter duo of Frances and Ariela Kiradjian, who brought the world BLLA (Boutique Lifestyle Leaders Association), announced that 2023 will see an expansion and enhancement of their referral site, stay-boutique.com, to a booking and media platform that vets and verifies boutique hotels for consumers. As they have done with the other divisions of BLLA, the Kiradjians have invited hospitality industry thought-leaders to join the new board of StayBoutique™ who have experiences from companies such as Expedia, Saudi Tourism Authority, Viceroy Hotels & Resorts, and more.