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SiriusXM partners with TikTok on a new music channel, Pandora Playlists, and more
SiriusXM is leaning into TikTok. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok channel on SiriusXM, hosted TikTok playlists on Pandora, and re-airings of Pandora LIVE events on TikTok.
The hosted playlists on Pandora are the first of the new initiatives to launch.
Starting today, popular TikTok creators will curate, host and promote their own Pandora playlists to their fans on TikTok, starting with Bella Poarch. The TikTok influencer, who now has 69.6 million followers, is best-known for her viral lip-sync video to “M to the B,” which blew up to become the most-liked video on TikTok. She also makes videos featuring singing, dancing, and gaming content, among other things, and this month released her first single, “Build a B tch,” which has broken into Spotify’s U.S. and Global
May 24, 2021 4:01 PM PDT
Instagram has long been a home for influencers, but it wasnât until a year ago that it started offering ways for them to earn money directly on the app. Now, Instagram is âexploringâ subscriptions and a marketplace for NFTs, said Instagram headÂ
Adam Mosseri in an interview. (You can read the full Q&A here.)
âThereâs different ways to facilitate a financial relationship between a fan and a creator,â Mosseri said Friday from his home in San Francisco. âBeing able to subscribe to some differentiated or unique or exclusive content actually feels more additive as a fan than seeing an ad.â
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Required fields Get ready to spend Summer 2021 brushing up on all your favorite viral TikTok dances. TikTok, SiriusXM, and Pandora are joining forces on the rollout of new and innovative content by creating listener experiences curated specifically for each platform s loyal fans - delivering access to groundbreaking programming, exclusive performances, special events, and some of music s top and emerging talent. This summer, catch
TikTok Radio, a full-time music channel featuring the trending sounds that are redefining pop culture from TikTok as presented by TikTok creators, tastemakers, and DJs. TikTok Radio will be available in vehicles and as a streaming channel on the SiriusXM app, desktop, and all connected devices.