Hair color sales are up at Sally Beauty, especially the vivid colors of the rainbow
The bright color trend pre-dates the pandemic, but people have more time to play around with their hair color in the stay-at-home economy.
Vivid hair color sales continue to bring younger customers to Sally Beauty Supply.(sallybeauty.com)
Coloring hair at home during the pandemic became a necessity for many and the trend hasn’t waned, according to results reported Thursday by Denton-based Sally Beauty.
The retailer, which specializes in hair care and color for both consumers and professionals, said hair color product sales were up 19% in the U.S. and Canada during the quarter that ended in December vs. a year ago.