FOX Business spoke with the co-CEO of The Elf on the Shelf about the challenges, successes and nostalgic meaning behind the iconic Christmas doll that points back to her own family.
"We're Momming Today" with Christa Pitts, co-creator of The Elf on the Shelf, along with her twin sister and mother. The trio launched The Elf on the Shelf book and brand 16 years ago and has now branched into food, theater and television. They did it with their own money and talent, after being tur
What is Elf on the Shelf? A secret history of Santa s scout today.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from today.com Daily Mail and Mail on Sunday newspapers.