UA Little Rock Alum Competes in Boston Marathon ualr.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ualr.edu Daily Mail and Mail on Sunday newspapers.
This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Ulta Beauty is rolling out an advertising arm to sell ads on its own platform, publisher sites, and social networks, according to two ad buyers with direct knowledge.
It joins other retailers like Walgreens, CVS, Target, and Walmart that are betting on advertising as a way to offset shrinking retail margins.
In addition to selling ads on its own properties, Ulta Beauty is working with Epsilon to pitch co-branded programmatic ads that run on Facebook, YouTube, and ad networks.
Ulta Beauty declined to comment about the program.