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Bootstrapping, Branding, And Building Impact: Lessons From Shady Rays

Shady Rays may be having its time in the sun, but the sunglasses brand didn’t scale its operations overnight. Here s how they did it.

United statesDan rattermanChris rattermanMckinsey companyShady raysSuperior sunglassesShady rays impactShady rays model

Shady Rays to open newly expanded corporate headquarters in KY

Shady Rays settled down in Simpsonville, and opened both their new corporate headquarters and fulfillment and distribution warehouse in Shelby County.

Chris rattermanShady rays

Shady Rays prepares to open massive headquarters, distribution center in Simpsonville

Shady Rays will officially open its new 75,000-square-foot headquarters and distribution center Wednesday along Interstate 64 in Simpsonville.

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New Shady Rays flagship store opens in Oxmoor Mall

This is the company s fifth brick and mortar store.

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Snag a free pair of sunglasses at Shady Rays grand opening on Saturday at Oxmoor Mall

It s all in celebration of Shady Rays flagship store at Oxmoor Center, in the Von Maur wing, adjacent to Anthropologie, opening.

United statesChris rattermanOxmoor centerShady rayVon maurShelbyville roadShadyrays founderShady raysVon maurOxmoor centerMall of americaShady raysGrand openingRee sunglassesDrb newsOuisville news

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