now paula deen has to take actions. she needs to dedicate or donate the millions of dollars of her next book to the naacp. she needs to become the deen of soulful cooking. she owes so much to african-american, native americans, people who were persecuted who boast some of the greatest cuisine in the world. so she should take on proteges. open a school. give back. she s also a diabetic. write a book on diabetes for children. there s so much she can do. chris, this is sort of the burning question a lot of people have. what about that second apology she came out with? does she look uncomfortable to you and how wise was it to sort of have the first one and then the second one so we could all kind of go back and put them side by side and compare? well, the second video i think hurts her and it hurts her in terms of watching her body languagele as well as some of t statements. we talk about statement
did was removed it and posted the amateur one you see on the right. your color of your skin, your religion, your sexual preference does not matter to me, but it s what in the heart what s in the heart, and my family and i try to live by that. and i am here to say i am so sorry. now, deen s got her own little empire. she makes millions of dollars off tv, books, and sponsorships. now people are wondering can she bounce back? with us now to talk about this is joey reiman, a branding expert, and chris ol rick, a body language expert joining me from washington. joey, let s start with you. morning. is her brand ruined? well, her brand is not toast, but it s a bit burnt. but she can come back now. she s got a great opportunity. she s already doing it replacing
the n word with the m word, which is mea culpa, which is latin for my fault. but she s not specifically apologizing for one thing. she s saying i m just sorry. well, she s trying to make amends. she s made a terrible mistake and for both marketers and her fans, this is a hard one to digest. but she is coming forth. she is being very sincere, and though she s done wrong, i think she s trying to make right. okay, chris, let me turn to you. what did you notice about her body language? i know some people noticed her eyes. what did you notice? well, we see a lot in both videos, alison. out of the box in the first video we see microexpression. microexpressions are expressions that happen within 1/15 of a second. we see a microexpression of anger. where she says for these things i ve done. she s probably most likely angry
others. she s distancing herself from what actually she may have said or what was said. and she s also minimizing it. we also in that second video see her using minimizing language or character testimony where she talks about the good she s done over the last 24 years. you can tell that she here is speaking to her character and looking out to make herself look better than she s coming across. this video i think hurts her. there s a lot of hotspots in this video, and it has the opposite effect of the first video. so sincere apology but also an overcompensation and overselling of that apology. very interesting. thanks, joey and chris. very interesting. thank you so much. thank you for having me. coming up, have you seen this sweetheart? a child born deaf hears for the first time. daddy loves you. daddy loves you. daddy yes. and he has insurance but it wouldn t cover his hearing aids,