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Clubhouse: What you should know about the invite-only, audio social app By The Washington Post By Heather Kelly, Nitasha Tiku Celebrities are on it. People have to score an invite to join. China has blocked it. Investors think it s worth a billion dollars. And now it has gone viral, picking up 2 million installs in the first week of February, according to analytics firm Sensor Tower. Meet Clubhouse, an audio-only social networking app that has recently hit several milestones that typically suggest an insular Silicon Valley obsession might actually go mainstream. New social media apps routinely bubble up and fizz out. Some fail because their features are shamelessly copied by larger companies. Others are bought only to be killed, like the short-form video app Vine, which was acquired by Twitter. It s hard to hold people s attention long enough to become a habit.

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