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Spring and Bondly announced today their new partnership to enable Spring’s platform for creators to sell both digital and physical product creation, unlocking a new wave of digital potential for the creator economy.
Merch Platform Spring Now Lets Creators Mint And Vend NFTs
Merch manufacturer
Bondly, the company behind
Logan Paul’s recent $5 million NFT sale, to let creators mint and vend NFTs on its platform.
Through the partnership, Bondly’s technology will be sewn into Spring’s site, allowing creators to make custom NFTs the same way they make physical products like T-shirts and plushes. Physical and digital items can be listed side by side in creators’ Spring shops.
Spring says it and Bondly will also offer ways for creators to specifically market their NFTs, and that Bondly will additionally “provide expertise to develop new digital experiences between creators and fans.”
Samarpita BanerjeeApr 19, 2021, 10:00 IST
In existence since 2012, Spring has built an ecosystem to help creators monetize their products easily
Spring, a
social commerce platform that has close to 500,000 creators on its platform globally, has officially launched in India.
Spring has a partnership with
YouTube, which will enable creators to sell their digital products to anybody watching their content on YouTube.
We talk
Chris Lamontagne, CEO, Spring about what its entry in India could mean for creators here.Social commerce is slowly but steadily finding its place in India. 2020 kept most of us stuck at homes and we ended up spending a substantial amount of time on different social media platforms. It also became a year when many people got used to buying online, not just from e-commerce platforms but even from social media platforms.
YouTube creators can now use its
Merch Shelves feature to vend digital and downloadable products like ebooks and songs.
The ecommerce tool, launched in 2018 as part of YouTube’s deal with merch vendor
Teespring), was originally designed to allow creators to sell physical items like apparel. But more and more creators are selling virtual items, Spring says, especially in music, photography, financial, and education-related niches.
Spring anticipates that digital products will make up a whopping one-third of creator merch revenue by the end of 2022.
Beta tests of the upgraded Merch Shelves showed fans are interested, too: culinary content creator
Sarah Williams sold more than 2,000 copies of her ebook within the first week of launch, and fashion/lifestyle creator