Posted on February 26, 2021
NAPA, Calif., Feb. 26, 2021 – Delicato Family Wines, producer of Bota Box, the sixth-largest wine brand in America by value
1, announced today the launch of Bota Box Breeze, a new line of premium, 3-liter boxed wines under the Bota Box brand crafted to be lower in calories, carbohydrates and alcohol, while offering the exceptional quality and deliciousness that consumers expect from Bota Box. The new Bota Box Breeze hits store shelves nationwide beginning in March with the introduction of three varietal wines: A Pinot Grigio, a Dry Rosé and a Red Wine Blend.
“Consumers are looking for light and refreshing alternatives to traditional alcoholic beverages, and Bota Box Breeze will be the first such wines in alternative packaging,” notes Chris Indelicato, CEO of Delicato Family Wines. “It’s an unmet need for consumers, and, as the market leader in premium 3-liter box wines, Bota Box will be tapping this desire in order to grow the category.”�
‘We are not all in the same boat. We are all in the same storm.”
The above quote from a poem by writer Damian Barr went viral in April 2020 when Mr. Barr posted it to Twitter. “Some are in yachts,” he continued, and “some have just the one oar.” The poem is about staying non-judgmental and being kind. It was retweeted a couple thousand times before it was shared widely by the Wall Street Journal.
If you were a large wine company with national brands distributed in chains and club stores in 2020, you were killing it and your ship was cruising.